top of page
Stone Steps


everything rises and falls on leadership


Leadership Development in the Middle East

We’re LEADiN ME, and we can’t wait to start working together. Your vision is important to us. We’re eager to map out the needs of your business, and provide the necessary tools to achieve a successful future. Since 2016, we are partnering with our clients to support their leadership development needs and objectives. We are based in Dubai and serving the ME region.

Get in Touch

LEADiN ME - Daring to Lead


"Every person can be a leader .. Every human being has a talent .. Every person has a unique set of ideas and personality, which cannot be mimicked and qualities that can make the impossible happen"

HH Sheikh Mohammed bin Rashid Al Maktoum

Get to Know Us

The story behind LEADiN ME is a story of passion and purpose. The starting point goes back to 2010 when the founder decided to make a career transformation after 12 years as an economist to a full-time certified life coach and trainer in Egypt. Helping people reaching their highest selves and best performance at work and in life. The journey started in Egypt and continued in the United Arab Emirates and the Kingdom of Saudi Arabia.


Discover Our Expertise

Business Meeting
Business Meeting


Achieve Your Goals


Expert Guidance


Grow Your Business

The Philosophy behind our work

"We strive to be the best leadership chef we can be"

Always seeking to get the best recipes, ingredients, cooks, tools, and final presentations. We also rely of feedback to improve our services"

As cliché as it sounds, but true "Your success is our success"

We believe in 7 C's (Curiosity-Creativity-Communication-Collaboration-Commitment-Clarity & Continuous Improvement)

Let us put it this way, we know how many companies are working in the same field. We know there are giants, small companies and in between competing at different levels. It is the "Red Ocean" as put by W. Chan Kim and Renée Mauborgne in their great book "Blue Ocean Strategy". And we have our special recipes and own blends. We have our set of values, beliefs, techniques, tools, and ways which shape our work and your experience. We are focused on leadership development from an authentic point of view and through experience, research and development, we created our own model. We are looking through the psychology lens, cause we are dealing with humans. We base our work on your needs and requirements. And we can summarize our philosophy in simple words; we investigate, co-create, and deliver with excellence. Our two pillars are "Make it simple yet significant" and "Always seeking continuous improvements". LEADiN ME has an IDENTITY, and it shows on the ground. We believe in what we do and that is why we do it with PASSION and COMMITMENT to achieve our goals and have a REAL IMPACT.

bottom of page